What to Expect when Starting a Therapy Podcast
Have you ever thought of starting a therapy podcast as an extra resource for your clients?
At first glance, it may not seem like a natural leap to go from professional listener to podcast speaker. However, podcasts are actually growing in popularity in the mental health community as more therapists discover the value of sharing their expertise with a podcast audience.
While you may not want to trade the couch for the microphone just yet, there’s no reason why you can’t do both. In this article, we’ll discuss the potential benefits and drawbacks of creating a podcast. If you’re interested in the possibilities of using podcasts to grow your private practice, keep reading.
The Benefits of Creating a Therapy Podcast
Let’s start off by discussing the reasons why podcasting is a valuable use of your time:
Podcasts are Easy to Produce
One of the biggest reasons to start a podcast is the ease of production. If you have a smartphone with access to the Internet, you have the basic equipment you need to create a podcast. Because podcasts don’t require an extensive set of tools, you can create a podcast right now.
Of course, if you’d like to produce a higher-quality show, it’s better to invest in a few premium tools, such as a standalone microphone and podcast editing software. However, for well under $100, you can have a DIY podcast studio that rivals any of the professional podcasters out there.
Podcasts Educate Your Current and Prospective Clients
Podcasts provide the perfect platform for sharing information. For your listeners, podcasts are an easy win. All your listeners need to do is open the podcast and listen. For you, podcasts are an easy way to share hot topics with current and prospective clients.
For example, you can create a podcast series for each area of therapy that you provide (i.e., anger management). You can then direct your clients to download these podcasts to learn more information about this topic (i.e., “How to Free Yourself From Anger” episodes 1-5).
While your podcasts will not take the place of live one-on-one counseling, they can reinforce the strategies that you introduce in your sessions. These podcasts will also provide another resource for your clients when they can’t speak to you directly.
Podcasts Market Your Therapy Practice
Your podcast will serve as another way to market your private practice.
In the last decade, podcasting has exploded in popularity. According to this recent study, 15% of all Americans listen to podcasts on a weekly basis. That translates to 42 million people — and that’s just in the United States alone. Also, the average podcast listener consumes five shows per week.
What should we make of all of this data? The key takeaway: Podcasting has emerged as one of the most important methods for reaching prospective clients.
People love to listen to podcasts as they cook, clean, commute, or drift off to sleep. You should be one of the voices that they hear. You should also take this as an opportunity to not only educate your audience, but also to promote your private practice. As your call to action, persuade your listeners to do one of the following:
- Visit your website and read your blog
- Subscribe to your email list
- Make an appointment
- Buy your book
- Tell others about your services and/ or podcast
Podcasts Allow You to Extend Your Reach
As a therapist, you’re a certified expert in your chosen field of practice. Nothing says “expert” like hosting a niche-specific podcast.
When you host a podcast, you have an opportunity to share your expertise with a larger audience. By doing so, you can scale your practice exponentially. You can’t meet personally with everyone you can reach potentially through a podcast.
Podcasts Create an Extra Stream of Revenue
Although I wouldn’t recommend getting into podcasting for the money, it is possible to create another stream of revenue from this media format.
Podcasts can be monetized in several ways, including:
- Sell ad spots to promote other businesses on your podcasts
- Sell your own products or services
- Solicit donations
Podcasts Improve Your Public Speaking Skills
Would you like to earn money as a speaker but are deathly afraid of public speaking? Podcasts are the unlikely solution to your problem.
While it may not seem like speaking into a microphone in the privacy of your home or office will prepare you for speaking in front of a crowd, it can.
One reason is that podcasts allow you to develop the fine art of speaking without a script. Thanks to editing software, podcasts provide a safe environment for you to speak freely, knowing that you can always edit out glaring errors. With practice, you’ll gain more confidence in your ability to speak extemporaneously.
When you podcast, you instinctively learn how to adapt your message for a crowd of listeners, instead of a single pair of ears.
Podcasts are an easy, painless introduction into the public speaking world. Plus, you may even get speaking engagements as a result of your podcast.
The Drawbacks of Creating a Therapy Podcast
Now that we’ve discussed the multiple benefits of creating a podcast for your practice, let’s look at the potential drawbacks.
In the beginning of your podcast journey, you’ll spend a lot of time understanding how things work.
At first, you’ll need to learn the basics, such as how to record, edit, and upload an episode. Additionally, you’ll also need to map out a podcast strategy, such as which topics to cover and when to record the podcast episodes.
It can be difficult to juggle your new podcast responsibilities with the duties of running your private practice.
Time won’t be the only investment you’ll make as a new podcaster. You’ll also need to invest in the right equipment, especially if you plan on podcasting for the long haul.
While you can technically record a podcast over your computer or phone app, it’s best to go with a real microphone for a premium listening experience. Inferior microphones can degrade the sound quality and frustrate your listeners with static, waves, tapping, or other poor background noise that interferes with your content.
You may also opt to invest in a premium editing service to better control your sound and recording.
In addition to the above, you’ll also have to find the time to actually record your podcast. As a private practitioner, time is money. Every minute that you spend in recording, editing, or uploading a podcast is a minute that you potentially take away from paying clients.
Podcasts don’t market themselves, unfortunately. While you can and should get your podcasts on the big name directory, such as iTunes, Stitcher, and Soundcloud, you need to do the hard work of promoting it to your target audience.
Fortunately, we’ve created a list of podcast promotion strategies that you can download at the bottom of this post.
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